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How hospitals should use social media

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Jenn Riggle, writing in Hospital Impact, says it’s good that social media let hospitals have multiple personalities.

“Hospitals serve a lot of important functions. They are employers, caregivers, thought leaders and educators. However, they shouldn’t use the same voice (or share the same information) when they speak to different audiences on social media.”

Some of her observations:

• “Facebook is a great medium for reaching the general public, your patients and employees.”

• “LinkedIn is ideal for reaching industry colleagues as well as current and prospective employees.”

• “Twitter is ideal for thought leadership and sharing headlines and interesting facts. ”

• “Instagram is a visual storytelling platform that is popular with millennials. ”

“Make it a New Year’s resolution to breathe new life into your social media channels and humanize your brand. Don’t be afraid to take risks, and try to have fun.”


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