PatientPop, which has an all-in-one office-management platform to help physician groups understand how they are reaching patients, has raised $10 million from Toba Capital, MedCity News reports.

“Its platform includes tools for patient acquisition, retention, reputation, and analytics. For example, it can help practices understand which patients found the practice through its Web site, the conversion rate for Web site visitors to patients, the percentage of patients finding the practice through mobile devices and a deep dive on revenues,” the news service reported.