Hospital for Special Surgery Archives - Cambridge Management GroupCambridge Management Group

NYC hospital’s brilliant new marketing

February 18, 2015by Robert Whitcomb in Uncategorized tagged Back in the Game, Hospital for Special Surgery

Fierce Healthcare reports that, in a brilliant marketing move, the Hospital for Special Surgery, in New York City, has “decided to make it easier for potential patients to read first-hand recommendations from other patients who have experienced a similar condition or injury. The online forum, Back in the Game …already features more than 400 patient stories that patients can search by condition or treatment, doctor, patient name or location.”

The news service says the hospital says that it’s the largest public online forum of orthopedic and rheumatological patient stories so far.