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The return of the house call — good marketing at least

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 “Doctor and the Doll” (1929), by Norman Rockwell.

Read this FierceHealthcare piece on how The Valley Hospital in Ridgewood, N.J., ”launched its Mobile Integrated Healthcare Program in August 2014 to provide ‘proactive, post-discharge home check-ups’ to patients with cardiopulmonary disease  at high risk for readmission and either declined or didn’t qualify for home care services.

It’s all part of an effort to cut on readmission costs. Some experts assert that such efforts raise costs with little sign of better outcomes but there’s no doubt that house calls are making a bit of a comeback. They sound a lot  more humane than a lot of high-tech medicine does these days, and to they’re good marketing for increasing patient and family loyalty to a hospital.


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