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Steps in commercializing new healthcare tech

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Steve Blank, writing in MedCity News, reports on a new class of life-science/healthcare co-working collaboration space.

He says that startups seeking to commercialize new technologies should:

  • Define ”clinical utility” before spending millions of dollars.
  • Understand who core and tertiary customers are, and the sales and marketing process ”required for initial clinical sales and downstream commercialization.”
  • Assess intellectual property and regulatory risk ”before designing and building”.
  • ”Know what data will be required by future partnerships/collaboration/purchases before doing the science.”
  • “Identify financing vehicles” before they’re needed.


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