Edmundson. Mo.-based Ascension Health, the giant Catholic hospital chain, is starting its largest ever advertising and marketing campaign to rebrand all of its hospitals, first in Michigan and Wisconsin and then elsewhere in its empire.
The aim is to getting patients and employees looking at Ascension as a system that offers care locally but also has the clinical and financial strength of the nation’s largest not-for-profit hospital company. Ascension has 141 hospitals and had fiscal 2016 revenue of $21.9 billion.
Meanwhile, the system has reorganized itself into two divisions: healthcare delivery and a solutions division to house such ancillary businesses as group purchasing, bio-medical engineering and venture capital.
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