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Ascension is rebranding its hospitals

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Edmundson. Mo.-based Ascension Health, the giant Catholic  hospital chain, is starting its largest ever advertising and marketing campaign to rebrand all of its hospitals, first in Michigan and Wisconsin and then elsewhere in its empire.

The aim is to getting patients and employees looking at Ascension as a system that offers care locally but also has  the clinical and financial strength of the nation’s largest not-for-profit hospital company. Ascension has 141 hospitals and  had fiscal 2016 revenue of $21.9 billion.

Meanwhile, the system  has reorganized itself into two divisions: healthcare delivery and a solutions division to house  such ancillary businesses as group purchasing, bio-medical engineering and venture capital.

To read a Modern Healthcare article on this, please hit this link.

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