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Health apps a marketing dud so far

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Nicole Oran notes in MedCity News reports that  the incidence of chronic conditions among Americans is increasing and that they are feeling less healthy these days.

Further, medical apps don’t interest them very much. It’s not a matter of lack of health knowledge; it’s just that they don’t have the energy or interest to participate more in protecting their own health.

Thus the promotion from Silicon Valley types  generally falls on deaf ears and the hopes that the medical apps would help slash healthcare costs may be dashed. On the other hand, this may be good news for hospital revenues.

“{H}ealth apps are definitely not a hot commodity,” Ms. Oran says.

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