(Video included in link.)

Lisa Suennen  writes in MedCity News:

”I expect we are going to see a lot more collaborations between healthcare and consumer products companies like unlikely alliances {one between Disney and Eli Lilly} that go at the core of two of the most serious healthcare challenges: health literacy and behavior change.

”If we could ‘fix’ those two problems, I suspect that we could cut the costs of the healthcare system by at least a third by eliminating many of the medical errors, treatment compliance problems borne of lack of understanding and cultural medical miscues.”

”Healthcare companies had better co-opt those consumer brand companies into helping them communicate with consumers or they may just end up working for them.”