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The personas needed for leaders of value-based care

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Robert Pottharst, writing in NEJM Catalyst, discusses the personas that healthcare organizations need to move successfully into value-based care. He is chief operating officer of Cityblock Health and formerĀ  vice president for strategy and execution for Kaiser Permanente.

He identifies the key personas as:

Community connectors

Coordinated care champions

Trust-based Dyads.

Value evangelists

He concludes his essay:

‘The deliberate nurturing of specific types of leadership personas seems to be a critical factor in the successful leadership of value-based care organizations such as Kaiser Permanente and CareMore Health. The managers and clinicians who will be successful in guiding their organizations and this industry through the transformation to value-based care may consider emulating similar traits, capabilities and mind-sets. Moreover, healthcare organizations also may seek to emulate these personas when creating and filling key leadership roles. These leadership personas represent the types of magnetic leaders that young, aspiring future leaders can work with and learn from as they build their own careers.

Looking ahead, the Community Connectors, Coordinated Care Champions, Trust-based Dyads, and Value Evangelists will serve as important examples of the types of leaders who will enable organizations to succeed in a value-driven healthcare industry.”

To read his essay, please hit this link.

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