MedCity News reports:

“Patient engagement is easily one of the hot-button topics in healthcare these days, but physician engagement {one of Cambridge Management Group’s key areas of expertise} may be catching up.

“According to a recent survey by The Advisory Board Company, the latter form of engagement was listed by healthcare CEOs as the biggest opportunity to improve the healthcare system in 2015.”

“More executives were interested in identifying best practices for engaging physicians in cost and quality improvements than in any other topic in the poll – a notable change from the previous year’s poll, when physician engagement was the third-ranked area of interest,” The Advisory Board Company noted.