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Studying social media to find patient-engagement gaps

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FierceHealthcare reports on how researchers at the University of Pennsylvania Health System see social-media platforms  such as Yelp as helping to identify patient-engagement gaps and  to offer insights into improving the hospital experience for  patients and caregivers.

“Since 2013, Raina Merchant, M.D., has led efforts to explore social media data through Penn Medicine’s Social Media Laboratory. Last week, she was named director of the Center for Digital Health, a newly created research arm of the health system undertaking broader efforts to explore social media data,” FierceHealthcare reported.

“Under her direction, researchers at the Center for Digital Health will pull data from Facebook, Yelp, Instagram and other online sites to better understand how patients interact with the health system, and what clinicians can do to improve that experience.”

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