But there’s at least one big success story, in Connecticut — Healthy CT, an insurance co-op started with doctors from the Connecticut State Medical Society.
It used a slow start — thus not a huge number of claims to pay right off the bat — and consumer outreach to survive.
So, NPR reported, the co-op soon “had more back-office experience, more time for consumer outreach and, it turns out, a more competitive price. As a result, his company went from 3 percent of the market share to 18 percent.”
