MedCity News reports that an “online patient community network that enlists video to weave personal accounts of the patient experience has partnered with a couple of Big Pharma companies in a bid to support interest in and recruitment for clinical trials. Healtheo360’s approach raises some interesting questions about the trajectory some companies are taking to make it easier for companies to reach their target audience.”
The idea is a sort of YouTube of healthcare.
MedCity reported that “Healtheo360 is one of several online patient communities: others inclide PatientsLikeMe, MyHealthTeams, and HealthUnlocked. Many of these communities have improving access to clinical trials as a short or longterm goal. Some are very upfront about how pharma companies access their data and others less so. Many of these communities have improving access to clinical trials as a short or longterm goal.”
