Texas Health Presbyterian Hospital of Dallas, scene of an Ebola crisis last year.

–Photo by Hasteur

Near-constant communication and transparency are critical in hospitals’ regaining their communities’ trust.

Examples include Texas Health Presbyterian Hospital, in Dallas, in dealing with Ebola and Providence St. Vincent Medical Center, in Portland, Ore., in dealing with a hostage situation.

As this piece in Becker’s Hospital Review notes “Hospitals have to be ready to respond to any type of scenario and leadership must be prepared to speak to those events in the moment with clarity and transparency. Communities look to those moments to reinforce their belief systems about the hospital.”

And as ” people “heavily rely on the Internet for information, blogs are a great tool for hospital leaders to share information and interact with the public. ”