To help hospitals come up with a communication plan after the release of poor quality scores, FierceHealthcare interviewed David Green, vice president at Jarrard Phillips Cate & Hancock, a strategic communications and engagement firm for healthcare providers with offices in Nashville and Chicago.
His steps:
Step 1: “Provide a realistic picture about quality efforts within the organization and ranking systems in general.”
Step 2: Make sure to communicate the message to employees before the news is made public
Step 3: Try to communicate the message in person.
Step 4: “Make sure communication about quality continues.”
Step 5: “Educate journalists about quality and rankings.”
For the complete text of Mr. Green’s remarks, please hit this link.
